Initial Sketches

For this design, the client wanted an updated face for his leather working company. Being based on the island of Okinawa, I thought that it might have been a good idea to include that sense of pride in his logo however we eventually moved away from that option and looked towards something more freestanding and interchangeable. 

Digital Development

After Looking at the sketches, the client decided that he would like to have two different logos, one logo being the simple WL calligraphic stamp, and the other bring the more fleshed out "wilco leather" stamp design (on the right) this way he would be able to alter them depending on the type of product he was working on. 

Further Development

Part one of the further development was based on the circular stamp design, experimenting with the EST 2017 marks on the side. 

after conceptualising this, I spoke up and said that I didn't think this was the best move for this Logo because of its minimalist nature. 

Part two was typeface experimentation for the second logo, trying to find the sweet spot, we looked at mainly handwritten fonts as well as bold, sans serif and Slab Serif fonts, Eventually landing on Copperplate. 

Final Result